Section R17-3-904. MUTCD Requirements for Logo Signs

A.      Number of sign panels and services allowed. No more than four specific service information sign panels are allowed on an interstate or other state highway at the approach to an intersec- tion, interchange, or exit ramp.

1.        Each specific service information sign panel shall contain a maximum of six logos as provided in Chapter 2J of the current version of the MUTCD.

2.        No more than two specific service information sign pan- els for each type of specific service are allowed on an interstate or other state highway at the approach to an intersection, interchange, or exit ramp. A contractor or the Department may combine types of specific services as prescribed in subsection (A)(3) of this Section.

3.        Except for existing logo signs displayed or approved for display as of July 6, 2012, no more than three types of services shall be represented on any specific service information sign panel. If three types of services are dis- played on one specific service information sign panel, the panel shall have two logo sign panels for each service, or a total of six logo sign panels. If two types of services are displayed on one sign, the logo sign panels shall be lim- ited to either three for each type, for a total of six logo sign panels, or four for one type and two for the other type, for a total of six logo sign panels.

4.        One service type shall appear on no more than two spe- cific service information sign panels.

5.        When logos for more than six businesses of a specific ser- vice type are displayed at the same interchange or inter- section approach, no more than 12 logos of a specific service type shall be displayed on no more than two spe- cific service information sign panels.

B.       Sign sequence. A contractor or the Department shall install successive specific service information signs for participating responsible operators in the direction of travel for the follow- ing as specified in the MUTCD:

1.        Twenty-four hour pharmacies,

2.        Attractions,

3.        Camping,

4.        Lodging,

5.        Food, and

6.        Gas services.

C.      Seasonal requirements. If a responsible operator operates on a seasonal basis, a contractor or the Department shall:

1.        Remove or cover a logo on a logo sign panel during the off-season; or

2.        Display the dates of operation, if additional information is not required on the sign under R17-3-902(E)(2).

D.      Sign standards. If the Department decides to move a specific service information sign because of construction or recon- struction of transportation facilities, or the placement of other signs or traffic control devices, the standards of the MUTCD apply regarding the new placement.

E.        Trailblazing signs.

1.        A contractor or the Department shall install a trailblazing sign for a responsible operator along a highway if a responsible operator’s business is not located on, and is not visible from, an intersection with a highway as directed from the specific service information sign.

2.        A contractor or the Department may locate a trailblazing sign near all intersections where the direction of the route changes or where a motorist may be uncertain which road to follow.

3.        A trailblazing sign is limited to four or fewer logo sign panels.

4.        A contractor or the Department shall obtain written approval from a local governing authority to install and maintain a trailblazing sign along a highway that is not under the Department’s maintenance jurisdiction.

5.        A contractor or the Department shall not install a logo on a specific service information sign panel until all neces- sary trailblazing signs have been installed.

6.        A trailblazing sign shall indicate by arrow the direction to a responsible operator’s business.

7.        A trailblazing sign may:

a.        Duplicate the logo sign or specific service informa- tion sign, or both;

b.        Consist of two lines of text; or

c.        Include the type of specific service and distance to a responsible operator’s business.

F.       Sign requirements. A logo sign shall comply with A.R.S. § 28- 648. Descriptive advertising words, phrases, or slogans are prohibited on a logo sign, except:

1.        If a responsible operator does not have an official trade- mark or logo, a responsible operator may display as its logo, on a logo sign panel, the name indicated in its part- nership agreement, incorporation documents, or other documentation.

2.        A contractor or the Department may place supplemental wording on logo sign panels in accordance with the MUTCD.

Historical Note

Adopted effective March 22, 1985 (Supp. 85-2).

Amended effective April 10, 1987 (Supp. 87-2). Section repealed by final rulemaking at 7 A.A.R. 1021, effective February 8, 2001 (Supp. 01-1). New Section made by

final rulemaking at 9 A.A.R. 624, effective February 7,

2003 (Supp. 03-1). Amended by final rulemaking at 9

A.A.R. 4132, effective September 9, 2003 (Supp. 03-3). Amended by final rulemaking at 9 A.A.R. 5047, effective

November 4, 2003 (Supp. 03-4). Amended by final

rulemaking at 18 A.A.R. 1263, effective July 6, 2012 (Supp. 12-2). Amended by final rulemaking at 19 A.A.R.

1324, effective July 6, 2013 (Supp. 13-2).